Company Details
Amway an abbreviation of “American way” started its journey when direct sales was a new name in American market.
A perfect example of successful multi level marketing business Amway’s strings are attached to Nutrilite, a company older than Amway though bought and controlled by Amway since 1949.
Founded
Jan Van AnDel and Rich DeVos founded The American Way Association in April 1959 with their top distributors of Nutrilite Products. These business partners had a rich history of entrepreneurship, working together since school days.
Founded
Jan Van AnDel and Rich DeVos founded The American Way Association in April 1959 with their top distributors of Nutrilite Products. These business partners had a rich history of entrepreneurship, working together since school days.
The American Way Association represent the distributors and soon they looking for additional products to market. They bought their first product an organic cleaner called Frisk which they marketed with changed name called LOC (Liquid Organic Cleaner).
Since then they formed Amway Sales Corporation, Amway Manufacturing Corporation and Amway Services Corporation and subsequently merged all these entities into single company called Amway Corporation.