The LegalShield is one of the top notch enterprises for legal aid, program and assistance. It, has newly appointed David Coffey as the Chief Digital Officer. He was already in the team working as the Chief Media Director.

The man renowned by the name of “All Star for New Media” (by Media Week) has been provided with the task of pursuing a rapid expansion of online marketing at the legal services provider. Many new programs and projects are being launched to provide assistance to the customers and growth to the company.

In the same reference it will be interesting to know about the attributes of the newly appointed CDO:-

• He has an experience of 23 years in the field of media and marketing.

• He is an award winning new-media pioneer.

• He has worked with versatile clients such as Allstate, Chrysler and U.S. Department of Homeland Security.

• He was the president of The Coffey Group, his own media and marketing consultancy. The top notch national marketing agencies, including Mr. Youth and Strike Force Communications have been his clients.

• He is known for pioneering fresh prospective to complex business challenges.

• He was also the Vice President of Marketing and IT with vRide. VRide is a TPG growth portfolio company and is a platform which enables to share rides.

• The American Association of Advertising Agency has had David Coffey as the expert.

• He is also a member of Double Click’s Advisory Board and Audit Bureau of Circulation’s Interactive Committee.

In fact, this is the second time in the month when alteration and promotion in the executive team has been pursued.